Hi. I'm Gavin. 👋

I'm a User Experience Designer.

Originally from the North West of Ireland, I am currently plying my trade as a Product Designer at Allstate.

If you'd like to know more about me, my work or if you're a Nigerian fella needing to offload a large amount of gold, feel free to shoot me a mail at hi@gavinfriel.com.

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Daybook

visual design, prototyping
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Daybook is a concept application for education to replace the existing aging infrastructure in Northern Ireland. Whilst improving the existing rigid environment that exits today, it also tries to engage pupils through use of gamification. It also tries to bring parents closer to their child’s education.

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Neueda Careers

information architecture, design + build
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In 2018 Neueda underwent a phase of rapid growth. Since 2016, the company has recruited an additional 260 full-time employees. Because of this rapid growth in headcount, Neueda needed a platform to communicate their career development opportunities to employees.

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Shauna O'Donnell

branding, design + build
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Shauna O’Donnell Rapid Transformational Therapy is a business specialising in hypnotherapy and cognitive behavioural therapy. The challenge was to communicate an identity that prospective clients could trust from the offset, and breakdown any barriers or prejudices that people may have about hypnotherapy treatments.

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Velocity University

information architecture, prototyping
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Citi Velocity University is a collection of instructional courses available to all Citi Velocity users, Citibank's flagship trading platform. I was charged with developing a new hierarchical structure to Citi Velocity University, whilst also adding a facility to measure the users progress.

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Queens Rugby

information architecture, design + build
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Queen's University Rugby Football Club is the rugby union team of Queen's University Belfast. Founded in 1869, it is the second oldest rugby union club in Northern Ireland. The challenge was to build a website that would not only help to acknowledge Queens Rugby's latest sporting achievements, but to also celebrate its history.

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